Robert: M&M’s retire candy mascots following controversy
Written by Robert Shawn on January 24, 2023
The rainbow coloured candy mascots for M&M’s have be handed their walking papers.
Through their official Twitter account, the brand announced the entire cast of spokescandies will be taking an “indefinite pause” effective immediately.
“In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it—even a candy’s shoe’s can be polarizing,” the statement reads.
A message from M&M'S. pic.twitter.com/EMucEBTd9o
— M&M'S (@mmschocolate) January 23, 2023
The popular chocolate candy came under fire by some right-wing pundits recently over an advertising campaign featuring only the female M&M characters aimed to empower women. The addition of a large, purple M&M character and swapping the green M&M’s high-hells with tennis shoes had many within these circles complaining the candy, and parent company Mars, Inc., have gone “woke”.
“We get it – even a candy’s shoes can be polarizing. Which was the last thing M&M’s wanted,” the statement continues. “We’re all about bringing people together.”
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In the same tweet, M&M’s also announced the actress Maya Rudolph will fill the void left by the candies as the new spokesperson.
“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong.”