Robert: Heinz, Wonder vow to sell hot dogs/buns in equal packages
Written by Robert Shawn on June 20, 2022
For years consumers have been forced to purchase packaged hot dogs and hot dog buns that, for whatever reason, came in quantities that did not match each other. Back in 2021, Heinz vowed to correct this edible injustice and it looks like they are going to make good on their promise.
Heinz has partnered with Wonder for what’s being called the “Heinz Hot Dog Pact” that will see Wonder sell buns in packs of 10 to be in line with the 10 pack of wieners normally sold in stores.
“Heinz has brought hot dogs and buns together for more than a century,” says Nina Patel, head of North American brand communications for the Kraft Heinz Company. “So we felt like it was our duty as the world’s most iconic ketchup to rally our passionate fans and champion change for the age-old issue of unequal buns and wieners packs.”
Kelly Backer, head of brand and category development for Wonderbrands, adds the “sheer volume of public response was too big to ignore.”
“With many of our fans speaking up about this issue, we saw this as an opportunity for Wonder to partner with our friends at Heinz and finally give hot dog fans what they’ve longed for,” Backer mentions.
The “Hot Dog Pact” buns will available starting June 23 in select Ontario grocery stores. Currently there is no indication whether or not the new bun packages will be sold in other provinces.