Stephen: The fight for Taco Tuesday heats up

Taco John’s is winning the Taco Tuesday fight. The Wyoming-based chain has owned the trademark for “Taco Tuesday” since 1989, and Taco Bell has filed a legal petition to cancel the trademark registration. Even NBA star LeBron James is on board to free the phrase… but the beef is backfiring. Taco John’s is running a special Taco Tuesday deal through May 31st, and has seen an increase in sales and traffic since Taco Bell started the crusade. Barry Westrum of Taco John’s doesn’t see the chain giving up the trademark anytime soon. “We feel obligated to defend it for and for our fans who have come to expect great deals from us every Tuesday for the last 34 years,” he said.