Stephen: Levis expert reveals how often you should wash your jeans

Denim was invented over 150 years ago and the question of how and when to wash the garments has been around for almost just as long. Though many people choose to never wash their jeans, Levi’s design director Paul O’Neill personally shared that he washes them every “30 to 50 wears.” O’Neill told the Australian Financial Review that he recommends washing jeans alone on a gentle cycle with cold water so the color doesn’t fade, and hanging them outside to dry, never tumble drying. “The more you wash your denim, the lighter it will become, losing indigo with each wash,” he said. However, he explained that how often jeans should be washed is up to personal preference and there is no “official” way.