Robert: Girl Guides change name of “Brownies” to “Embers”
Written by Robert Shawn on January 12, 2023
The Girl Guides of Canada have renamed their Brownies troupe the “Embers.”
The organization announced the name change on Wednesday, explaining the previous name dissuaded some racialized girls and women from joining.
📣 Our new branch name is EMBERS! 🔥 Embers are full of potential and when they work together, they can ignite a powerful flame!
— Girl Guides of Canada (@girlguidesofcan) January 11, 2023
“When you say to a girl, you know, at a very basic level, this name makes some girls feel like they don’t belong, their automatic reaction is: ‘You should change it,'” said CEO Jill Zelmanovits. “What we thought might have been a difficult conversation was not a difficult conversation for them. For them it was a very automatic response.”
Zelmanovits added that while the name change is effective immediately, it will take a period of months to update websites, promotional materials and other organizational materials and resources. The goal is to have the switch fully implemented by September of this year.