Hugh: Heinz Releases Ketchup-Stained Clothing Line
Written by Hugh Campbell on September 1, 2022
I love a good thrift store find as much as the next guy, but there’s a point where clothes should definitely stop being worn. World-famous condiment kings Heinz are trying to argue that a ketchup stain is no longer a deal-breaker. In fact, they’re celebrating the red smudges we’ve all encountered with a new clothing line. They’ve partnered with thrift store brand ThredUp for the Heinz Vintage Drip collection. It’s worth noting that both brands claim all proceeds will go to Rise Against Hunger, in support of global hunger-relief. Erin Wallace, VIP of ThredUp’s integrated marketing, says they’re “thrilled to partner with an iconic brand like Heinz to create the first-ever line of ketchup stained secondhand clothes, celebrating reuse. This collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy, while doing good for people and the planet.” So, as silly as selling ketchup-stained clothing might sound, a project that encourages second-hand shopping, supports a hunger relief charity, AND normalizes wearing shirts with food stains is something I can get on board with.