Hugh: Scene+ Rewards to Replace Air Miles at Network of Grocery Stores
Written by Hugh Campbell on June 9, 2022
If you frequent a Sobeys grocery store, you’re about to use your Air Miles card a lot less. On Tuesday, a new partnership between Scene+ and the Empire network of grocery stores. The rewards program operated by Cineplex and Scotiabank allows members to rack up points on select purchases and when banking with Scotiabank that can be redeemed for discounts and free items from select retailers. Pretty soon, cardholders will be able to collect and redeem points at a network of grocery stores that includes Sobeys, Foodland, Safeway, IGA, Needs, FreshCo, Lawtons Drugs, and others. Cineplex executive Ellis Jacob calls it “a big win for Canadian consumers and a big win for our program” as the rewards program is set to get bigger than ever. There doesn’t seem to be a set date for Scene+ to replace Air Miles at the Empire network of stores, but Atlantic Canada should see the changeover sometime this year.