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Stephen: Why you may do your best thinking in the shower

Written by on October 7, 2022

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Do you get your best ideas during a walk, the drive home, or in the shower? A new study from the University of Virginia found that moderately engaging tasks help boost creative thinking. Researchers had participants watch a boring video of men folding laundry and an interesting movie clip from When Harry Met Sally (yes, THAT scene). They were then asked to complete a creative exercise. Those who had seen the When Harry Met Sally clip had more creative ideas than those who watched laundry being folded. Participants were then asked how often their mind wandered while watching the clip.

“We find that mind wandering leads to more creative ideas, but only during moderately engaging activities,” the study reported.

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