Stephen: Netflix to drop inactive subscriber accounts
Netflix made an unusual announcement Thursday, saying that it planned to purge inactive members from its subscription base, Gizmodo reports. The streamer said they would begin to cancel accounts who have not watched anything in a year since they joined, as well as anyone who hasn’t watched anything at all in two years. The company plans to begin sending emails to subscribers and in-app notifications this week offering the chance to keep their subscriptions live. Those that don’t respond will be deactivated.
“We’ve always thought it should be easy to sign up and to cancel,” company spokesman Eddy Wu said in a statement. “So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them.” According to Netflix, the number of those not watching is pretty small, less than one half of one percent of total subscribers, or a “a few hundred thousand.” The company announced in April that it currently had 183 million subscribers globally.