Stephen: Hostess set to unleash Twinkies cereal on unsuspecting consumers
Twinkies, those ovular golden sponge cakes filled with cream, will soon be popping up in cereal aisles, too, thanks to a unique collaboration between the Post and Hostess brands. Now America’s favorite treat has now been transformed into a breakfast cereal that will be sold at Walmarts nationwide starting this December, People reports. Instead of being soft like regular Twinkies, the cereal will be crunchy and in the same shape as the original treat. This is the third collaborative effort between Post and Hostess who, in January of this year, released two other cereal mash-ups involving Hostess Donettes and Hostess Honey Buns. Twinkies themselves have long been subject to experimentation and innovation. Since 2013, the Hostess brand has introduced an array of limited-edition Twinkies flavors including chocolate, orange creme pop, and moonberry.