Stephen: Cheetos getting ready to sell cheeto dust, aka Cheetle

For the first time, Cheetos is naming the orange dust that sticks to your fingers after you eat the classic snack, according to the Huffington Post. “That orange and red dust symbolic of true Cheetos fandom” will henceforth be known as “cheetle,” according to a press release. To celebrate naming the dust, the brand is releasing new ready-to-eat popcorn that will have cheetle all over it. “We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing, Frito-Lay North America. The popcorn will be available in cheddar and flamin’ hot varieties.

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