Robert: Mustard beer is a thing
French’s is celebrating National Mustard Day this year by combining two large staples of every summer BBQ; beer and mustard.
The condiment brand announced a new partnership with Colorado-based Oskar Blues Brewery that will see the duo produce a limited-edition mustard beer.
“We’re stoked on bold flavours at Oskar Blues Brewery and we never shy away from a challenge,” said Oskar Blues Head Brewer, Juice Drapeau. “With French’s Mustard beer, we elevated the Classic Yellow Mustard flavour with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year.”
This isn’t the first time French’s went to an extreme in order to celebrate Mustard Day, in 2019 they successfully teamed up with dessert company Coolhaus and released mustard ice cream.
French’s Mustard beer will be available on August 1, and can be purchased online.