Robert: Facebook testing hiding post likes

Facebook is trying to improve their social media network, and the first step is to see if hiding post likes will make a difference. The company has announced it will begin to hide the number of likes and other key engagement metrics from posts in Australia, and then see how it goes.

“We are running a limited test where like, reaction, and video view counts are made private across Facebook,” said a Facebook spokesperson in a statement. “We will gather feedback to understand whether this change will improve people’s experiences.

The company figures removing likes and similar indicators will help users to judge posts by the quality of the content, as opposed to its popularity.

Users will still be able to see the number of engagements their posts receive. The amount of comments will remain public.

Facebook conducted a similar experiment in Canada earlier this year in Canada when they removed the like counts from Instagram. This practice has since expanded into more countries.

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