Robert: Ed Sheeran and Heinz create “Edchup”

Ed Sheeran, like many of us, loves ketchup. So much so, Heinz has partnered with the red-headed singer songwriter for a new ad campaign featuring what’s being called “Edchup”.

“It’s actually real and you’ll be able to get your hands on one very soon,” Sheeran said on Instagram.

Limited edition “Edchup” bottles are now available online for a short period of time.

While the partnership may seem like an odd combination, it actually makes a lot of sense. Ed is a well documented fan of the tomato based condiment, going as far as to tattoo the Heinz logo on his arm. Heinz also says that a large portion of it’s social media activity is related in one way or another to Ed.

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