Hugh: Crocs More Popular Than Ever During Pandemic
2020 was a lot of things, including a banner year for the love-em-or-hate-em Crocs. Yesterday, the company posted their outlook from the fourth quarter of 2020, and sales have surged over 12% over the year, reaching a record $1.38 billion. Crocs CEO Andrew Rees says the company “definitely benefited from consumer casualisation” during the pandemic. The footwear has long been criticised for being ugly, while fans of the brand point to how comfortable they are to wear. The surge in Croc sales may show that during a time when we’re all spending less time out around other people, comfort wins over fashion.